Thursday, September 20, 2018

Using Images in Your Investment Analyses

Visual content in your articles is a must nowadays. This post will provide some guidelines for incorporating images into your work.
1. The first image attracts.
investment information
These people are all consuming information.  Images help guide them to your's.

The first image you pick for your article should be eye-catching, draw readers in and make them curious.  Large, colourful or beautiful images are good choices, as are images of people – we’re drawn to pictures of other human faces.
A shocking image can also work but use with caution.  You might attract some people, but you can also alienating your readers.  If you go this route, make sure it’s relevant.

2. Use a meta-tag to tell search engines what your web-page is about.  Choose clear, simple language that will describe the image in terms of what people may be looking for.

3. Generic or stock photo images that you see everywhere aren't as powerful as unique, scarce or premium images.
4.  Use approximately one image to every 300 to 400 words.

5. Pictures, graphs, charts all count as images in your articles.
6. Speaking of graphs, they should illuminate, not obfuscate.  Help your reader – simply graphs by eliminating unnecessary clutter. 

There’s a lot of information on this chart.  Is all of it relevant?

This chart expresses one idea clearly.
7. If you have no choice but to use a more complicated image, use annotations to draw your reader to the key point.

This chart is annotated with red circles to highlight relevant information.

If you are working with a multi-row, multi-column chart bold or highlight what you want your reader to focus on.
8. Use your images to communicate, reinforce or give more authority to an important idea.  Images tend to stick with us more than words and the combination even more so.

9. Do not confuse your reader or make them work too hard.  If your image has that effect, eliminate it.
10. Remember, images are important.  Choose them with the same care you take in creating your headline.
Bonus tip: part of the INVRS functionality is to create unique graphs, including ones based on your analyses.  Sign up for our free two week trial and learn what a difference our software can make to your work.
Thanks for reading.

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