|Ya, we're excited too.|
OverviewThis is a factor-based analysis looking at six mid-sized companies in the marketing and advertising space. It will look at the relative strengths and weaknesses of the group members with the goal of finding a gem.
|Stock Name (Symbol)||Last Price (May 31, 2019)||Market Cap|
|Trade Desk, Inc. Class A(TTD:XNAS)||$198.81||8.8429B|
|LiveRamp Holdings, Inc.(RAMP:XNYS)||$51.38||3.4986B|
|Nielsen Holdings PLC(NLSN:XNYS)||$22.73||8.0804B|
|Interpublic Group of Companies, Inc.(IPG:XNYS)||$21.22||8.1952B|
|Groupon, Inc. Class A(GRPN:XNAS)||$3.53||2.0050B|
Analysis FactorsThis analysis will look at six factors:
- Price Momentum
Price MomentumThis factor includes a long, medium and short-term measure. Long term is the percentage price change over two years, medium is 12 month less one month price change and short-term is the price less three month moving average. I'm going to look the market, the sector and then each stock in the group.
|Sector (proxy S&P industrials)||5%||6%||-6%|
Let's look at all the individual stocks next. I'm looking at the same long and medium term momentum measures, the short term measure is the price change less the 10 week moving average. The chart below shows the value each stock calculated for the measure and below that its relative ranking compared to the group. The higher the number, the better its rank.
Tomorrow I'll review the quality and growth factors.